Women Leading the Travel Movement
Women today are redefining the landscape of travel. According to Skift Research’s 2024 The Woman Traveler report, more than 64% of global travelers are women, and a staggering 82% are responsible for making their families’ travel decisions. With increased financial independence, women are choosing destinations that align with their preferences for safety, culture, and personal growth.
From solo adventures to women-only group tours, female-first travel is not just a trend—it’s a movement. Whether they are embracing self-discovery through solo travel, strengthening friendships on group getaways, or enjoying meaningful experiences with multiple generations of family, women are traveling in more ways than ever before.
The Rise of Solo Female Travel
Solo travel among women has seen an unprecedented rise, with nearly 40% of female travelers planning a solo trip in 2025. Notably, the trend increases with age, as 21% of female travelers over 55 prefer solo travel over traveling with a spouse or children.
“Solo travel as a woman feels like a quiet act of rebellion. It is a radical form of self-care, a bold claim to joy, and a path to self-actualization,” says Lauran Peoples, a director at Richmond Region Tourism in Canada. “Every time I return from a solo trip, I feel braver, more capable, and more in tune with who I truly am.”
Safety Considerations for Solo Women Travelers
Despite the allure of solo travel, safety remains a top concern. Google searches for “solo female travel” have surged by 1,000% in the past decade, reflecting the growing interest in the topic. According to Solo Female Travellers, a platform empowering women to travel safely, 66% of female travelers cite safety as their primary concern.
Women-Only Group Travel: A Rising Trend
For those who prefer the camaraderie of travel companions, women-only group tours are an increasingly popular choice. Nearly 14% of women plan to embark on a female-focused trip in 2025. Travel companies are responding by creating specialized women-only itineraries that emphasize safety, shared experiences, and empowerment.
“Maybe it’s the wine, but I laugh more when I travel with women,” jokes Kimberlee Lauer, a New Orleans-based traveler who frequently takes trips with her female friends. “We can be spontaneous and silly, and we find joy in our shared travel experiences.”
The Power of Community in Women’s Travel Groups
From adventure tours to wellness retreats, women are finding their tribe in these curated experiences. Companies like Wanderful are even mapping out women-owned businesses, cafes, and accommodations around the world to support female entrepreneurs while traveling.
Adventure travel remains a female-majority space, with women comprising 57% of adventure travelers. Companies like Natural Habitat Adventures have expanded their women-only itineraries by 75%, focusing on destinations such as Greenland, Alaska, and Costa Rica.
LGBTQ+ Women and Inclusive Travel
For LGBTQ+ female travelers, finding inclusive destinations remains a priority. According to the 2025 Spartacus Gay Travel Index, Canada, Iceland, Malta, Portugal, and Spain rank as the most LGBTQ-friendly travel destinations.
“Unfortunately, trans and non-binary travelers may face challenges depending on local policies and cultural attitudes,” says Lindsey Danis of Queer Adventurers. “It’s important to research accommodations with LGBTQ+-friendly policies to ensure a safe and enjoyable trip.”
Senior Women Travelers Embracing Adventure
The stereotype of solo travel being a young backpacker’s game is being shattered. Women over 50 are increasingly taking on solo adventures, often checking off “bucket list” experiences. Skift’s report found that only 4% of young adults (18-24) planned a solo trip, while nearly 25% of those aged 65 and above did.
“With retirement comes the gift of time,” shares Venida Hudley, a retiree who solo-traveled to 12 African countries in 11 months. “I sought out volunteer opportunities that aligned with my passions, like working with innovative designers in Botswana and sustainable businesses in Kenya.”
Set-Jetting and Cultural Exploration for Senior Women
AARP’s 2025 travel report highlights Europe as a top destination for senior women, with Italy, Great Britain, France, Spain, and Ireland ranking highest. Many senior travelers enjoy “set-jetting”—visiting locations featured in movies and TV shows, such as Downton Abbey’s Highclere Castle or Outlander filming locations in Scotland.
Multi-Generational Travel: Strengthening Bonds
Cross-generational travel is another rising trend, particularly among millennial and Gen-Z parents. A report by American Express Travel found that 58% of younger parents plan to bring extended family members on trips in 2025. These experiences create lasting memories and deepen family connections.
Some of my most meaningful trips have been with family,” says Stephanie Webb of Seesight Tours. “I took my mom to Italy, where she finally got to see the Amalfi Coast after dreaming about it for years. Traveling across generations teaches you patience and appreciation.
Frequently Asked Questions
Why are women leading the travel movement?
Women are embracing solo travel, adventure tourism, and wellness retreats, seeking independence, cultural experiences, and personal growth.
What are the top destinations for female travelers?
Popular destinations include Iceland, Japan, Portugal, Bali, and Costa Rica due to safety, cultural richness, and female-friendly environments.
Is solo travel safe for women?
Yes, with proper precautions like researching destinations, staying in safe accommodations, and using local transportation wisely.
How has technology empowered female travelers?
Mobile apps, travel blogs, and social media help women plan trips, connect with other travelers, and stay safe.
What role do female travel influencers play?
They inspire, share experiences, and provide practical advice, encouraging more women to explore the world.
Are there travel groups specifically for women?
Yes, many female-focused travel groups and tours cater to solo women, offering safety and camaraderie.
How has the travel industry adapted to female travelers?
Hotels, tour operators, and airlines now offer women-friendly services, solo traveler packages, and safety initiatives.
What are the benefits of women traveling?
Travel boosts confidence, cultural awareness, and personal growth, helping women break stereotypes and embrace new experiences.
Conclusion
Women are revolutionizing travel, embracing independence, adventure, and cultural exploration like never before. With increasing support from the travel industry and digital tools, female travelers are shaping tourism trends globally. Their journeys inspire empowerment, inclusivity, and new opportunities. As more women venture across the world, they redefine travel norms, proving that adventure knows no gender. The future of travel is undeniably female, paving the way for a more diverse and inclusive industry.